What Is The Impact Of Semalt SEO On Online Stores?
SEO, which is an acronym for the concept of Search Engine Optimization, and its connotations means the processes that you perform to configure and improve the ranking of your site. The SEO ranks your online store in the search engines. Google Search is a free and natural way without the use of paid ads. The higher a website ranks in the results for a search query, the more visits on its various pages it gets. SEO for the online stores is considered to be different from controlling SEO of the regular sites. Because it is much simpler to set it than the regular sites. So the objective of this article is to clarify the impact of SEO on online stores.
What is the SEO of an online store?
The online stores' SEO is one of the most important and strongest methods used for e-marketing. This method opens the way for the profit and the desired success of establishing the electronic stores and reaching the largest visitor base from the target group. This group, with the demographics that are compatible with the products on offer, is made up of the type of visitors who are looking for and searching for your goods that are already displayed, allowing you to reach it easily, and to work on improving the search engines of your online shop.
Before we get to our topic, we must first understand the meaning of Electronic Store and its definition.
What are electronic stores?
Electronic stores are the commercial platforms for selling and buying different products and commodities. It specialization is determined by checking the quality of the store in general. It is also possible that the commercial platform provides the services and not the goods over the Internet. The use of the electronic stores has spread widely and rapidly and it has become an indispensable mean in the purchases in the lives of consumers globally. The online store has the basics that must be met; which often represent the biggest reasons for winning the electronic stores, namely:
- The product
- The quality
- The prices
- How to recover the value paid for the product
- Shipping and receiving method
In addition to strict adherence to the factors cited above, it is important to have qualified SEO skills. But you need time to learn this skill. This time is determined according to your activity and the effort you put in regularly. The effort put into preparing your site for SEO is worth every minute you use.
Nevertheless, you can entrust your site to an SEO agency; such as Semalt. This will save you time, and you will have the best results in a short time. Thanks to the service provided by Semalt experts this is possible.
Before you know the steps for how to configure your store for the search engines, you must support your plan first with two main factors. These factors are the basis of every step you will take in the world of SEO and on which all the marketing factors for the e-stores will depend on:
The current ranking of your store in the Google search engine
You must know the ranking of your current online store to track the ups or downs in the searches. There are many services through which it is possible to know the ranking of the sites in Google and the other search engines. There are free tools that can be considered in many cases better than the paid ones such as Rank Checker, SeoBook which provide it for free. Usually, the paid services display the results beautifully and attractively. But at the same time, there is a limitation in terms of the number of the keywords that can be monitored, the number of the domains, etc. However, using a tool to find out the ranking of your site's pages in the search engines is very important. Because through it, you can do a site's analysis and the analysis of the keyword; whenever you notice a sudden change in the Google Analytics statistics. In this way, you can correct the situation early if you have been penalized by Google, for example.
Keywords used by the researchers
The keyword selection is not limited to choosing the words and the expressions that are heavily searched, or the building links, or searching for an advanced ranking for a particular keyword. But it is more comprehensive than that and is the basis of any successful SEO campaign.
A study conducted by the Ahrefs on three million searches revealed that the page that is ranked first in the search results for a particular keyword will also be ranked one for the first ten places for a thousand other related keywords. This means that it is enough for your site to control one keyword, and with it, control a thousand other words.
How to choose the keywords
Regarding the factors and steps we can note:
- E-store marketing factors and steps
- Illustrated content
- Online store compatibility with mobile
- Split pages
It is the medium in which the item is presented to the buyers, where you can display the different images from different points and angles. It is considered a promotional trick for the displayed goods. It should also reflect the user how the product is used in real life by displaying the product in a representative way. If the product is sunglasses, then you will put a picture with a person wearing it in the sun to add a bit of realism so that Google appreciates well the graphic content and considers it as higher quality. You can then get higher rankings in the search engines as well as an opportunity to further improve the SEO of the store, especially in the search for the visual content.
Online store compatibility with mobile
The statistics and studies indicate that the electronic purchases that are made from the mobile phone are currently much. This means that the purchases made from the mobile are more important than those made from the computer. Therefore it has become very necessary for the online store to be compatible with the mobile phone and not in conflict with it for an easy use and browsing. This will allow the visitor to make purchases while being satisfied with the quality of the navigation.
The split pages are the process of linking a group of pages with each other sequentially. This is done with the numbers located at the top or the bottom of the Web page. This method is widely used by the electronic stores to allow its visitors to browse its various products.
For your site to get good results in the search engines, there are problems that you must know about the dividing pages. These are the problems that are in conflict with the search engines. This ultimately results in the evaluation, which affects how the search-engines archive and evaluate your online store page. The problems of division are in two ways:
- Repetition of content
In the most cases of using the division, the successive pages are almost identical in terms of content. These pages have the same Meta description and the same Meta title. Therefore when a Google crawler checks the site, it will find a large number of pages with the similar content. What makes the robots to bypass it and give it a late ranking in the search's results.
The non-indexing occurs when the site is new and the number of the divided pages is large. In this case, the crawler of the search engines may stop at a certain depth, assuming that the number of the divided pages is 50 pages. However, there is a possibility that the crawler will stop indexing at a certain depth and let it be 25, which makes 25 another page without indexing.
Now we are aware of the problems that we may face in dividing the pages. Now let's see how to use the division without affecting the online store in the search engines.
How to use the division without affecting the store
Here are the factors to consider for a division without affecting your store:
- Using the statement "rel = prev" and the instruction "rel = next" to link the divided pages. When the search engines read it, it will know that these pages are not duplicated. But rather it will realize that it is one divided page.
- Using the "rel = canonical" instruction. This method is used only in cases where the "view all" button is present. When this button is pressed, all the pages will be displayed and merged into one page.
- Using the plugins and software. If you use the WordPress, you can use Yoast, and it will perform the partitioning process and the appropriate instructions.
On-page SEO improvement factors for online stores
There are factors to prepare the store for SEO from an internal on-page aspect, and the most important of these factors are:
The main title should contain the product name in Arabic and English to get the visitor through any language.
- The URL is the link to the product page in the online store.
- The product link must contain the product name.
Brief product description Meta Description
It is preferable to start with the keyword product description as the search engines pay close attention to every word contained in the description field. But you must know that you have in the range of 140 - 160 characters to explain briefly what this product is.
Use the Alt Text tag on the image
This tag is one of the HTML tags that are used with the images. It is a small pop-up window that appears to tell you the title of the content of this image.
Headings are the subheadings of the items in the online store
In order to acquire the visitors through the search engines, you must use the keyword and product name in the subheadings h1, h2.
The content is the text content that accompanies the product image in the online store
The texts must be loaded first before the images. It will certainly reduce the number of the bounce rate. This is definitely in your favor with Google as texts by nature are faster loading. This will help to distract the visitor if in case the image is delayed. He can then read the text and not get bored.
The density of the keywords
This factor can raise your online store's ranking in the search results and may push you to the front of the first page. It is one of the most important factors that can be used.
Some additional factors to consider
Also, in addition to all these factors, we will add to it one of the important factors that must be mentioned, which is:
Backlinks: To get it, you can communicate with some people who own blogs. But this would be better if these people were the influencers on the social media sites to be more image-based. Because you need backlinks that clearly reveal your store in a positive way.
Thus, we have mentioned the most important factors used in creating the online stores for SEO's search engines, and there are many other factors that have not been mentioned, and we will mention it in details in another article so that you do not get confused by too much information at the time.
However, you can contact us for any concern related to the evolution of your online store. Our experts are attentive and will give you a clear and precise solution to your situation.